10,000 LIVES
Well Grounded aims to create 10,000 career opportunities in the UK coffee industry over the next decade, empowering individuals facing barriers to employment.
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Our vision is of a UK free from unemployment, where everyone has the opportunity to build a fulfilling career.
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Our mission is to empower those that are unemployed and struggling to find work into careers in the UK coffee industry.
2,785
Unemployed people will be supported into work. Just based on this, Well Grounded will ensure a significant cost saving to the UK government.
£134m
Over the course of 10 years, this would result in an overall saving of approximately £134 million in public funds.
10,000
lives receive training and development
4,000
long term training and work placement programmes
=10,000
lives over 8 training acadmies
4,000
trained in entry level skills
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2,000
CPD programmes
The need:
1.5m
Million people unemployed in the UK and looking for work and better opportunities
987k
Of 16-24 year olds are not in education, employment or training, 20% above pre pandemic level.
-20%
A spell of unemployment can reduce future earnings by up to 20% for over a decade
37%
Increase in those classified as economically inactive - those unable to work for health, or other reasons.
80%
of unemployed individuals experience symptoms of depression or anxiety, due to a range of factors
-£50k
Long-term unemployment in the 20s results in £50,000 lower earnings over the next 20 years.
The solution
Coffee is a growing industry demanding talent at all levels across a range of businesses. The impact of Brexit and the pandemic has led to an increased demand for talent. Well Grounded links people who need a supported route into employment into jobs in coffee, offering a social solution to this business need.
Coffee is an industry growing and ripe with opportunity
10.5K
Coffee outlets with sales exceeding £5.8bn by 2026
5.8%
Coffee growth across the entire industry in the next 5 years
112k
Current hospitality vacancies including barista jobs
Building on success...
741
People taking part in our early stage employability programmes
14,950
Work placement hours completed with local employers
91%
Gained an industry-recognised qualifications
140
Employers Partnered
with us
75%
Into work, education or further training
87%
Sustain work for
6+ months
98%
Would recommend us
to a friend
71%
promotion, pay rise or more responsibility in 6 months
Read Daniel & Liam's story
Daniel, or DB as he prefers to be called, was 17 years old when he applied for the Traineeship.
DB struggled at school, and met Well Grounded through a recruitment day at Arsenal Football club’s youth employment programme. After graduating he started his first role as Barista at Bench. In 2021 he secured the position of Supervisor at the new UCL x Well Grounded cafe.
In 2024 he introduced his brother Liam to Well Grounded. Liam had not worked previously and was mostly at home ‘playing video games and surviving’ as he puts it.
Speaking about his experience at our Graduation event, Liam shared that “everything has changed for me since I started the course, growing in motivation, confidence and becoming more sociable.”
After completing his work placement at the British Medical Association coffee bar, Liam was offered a role as a General Assistant at the Tower of London. He is now working full time at The Royal Opera House.
DB and Liam are incredible assets to the hospitality industry and to their families.
Well Grounded’s Impact on Their Lives.
Life-Changing Confidence & Self-Belief
Participants overwhelmingly describe the experience as life-changing, highlighting newfound confidence, communication skills, and the ability to navigate the world of work. Many felt seen and supported for the first time.
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“This has been one of the most fruitful experiences of my life so far: genuinely life-changing.”
